This article discusses how graphic artists, designers, and creators are applying AI in their craft. It discusses illustration, animation, branding, and more tools with an emphasis on how AI can assist—not supplant—creative professionals.
Introduction to AI in creative fields:
AI is not only for geeks anymore—creative professionals are exploiting it to bring their visions to reality sooner. In 2025, artists are combining human imagination and machine-generated imagery to create new horizons.
AI image and design software (e.g., Midjourney, Adobe Firefly):
Software such as Midjourney and Adobe Firefly enable artists to generate amazing imagery from basic text prompts. Such software enables accelerated concept design, mood boards, and social media content creation.
AI video and animation software (e.g., RunwayML, Pika Labs):
AI-powered video software is assisting creators with animating stories, creating transitions, and editing content in a user-friendly manner. RunwayML is particularly well-liked for video editing and special effects even for non-experts.
Logo creation and branding using AI (e.g., Looka, Brandmark):
Branding is made simpler with AI tools such as Looka and Brandmark, which produce logo concepts, color schemes, and brand kits within minutes. Such tools are helpful for startups and freelancers establishing an identity.
Ethical and creative issues:
With more advanced AI tools, concerns arise regarding originality and authorship. Most artists are concerned about where to set the limit between inspiration and copying, thus ethical utilization of AI remains a topic of debate.
How creatives can work with AI tools:
Rather than viewing AI as competition, creators are now coming to appreciate it as a co-pilot. AI can offer ideas, variations, or automate repetitive tasks—leaving more time for fresh thinking.
AI for Creators: How Artists and Designers Are Using AI in 2025
